Aimee Jeanne and the Social Media Machine

Launched in 2009, Prezi is a presentation platform that can help your brand connect with audiences in a powerfully dynamic way. According to prezi.com , there are over 100 million users worldwide, who have all helped to create the world’s largest database of public presentations. Prezi promotes a visual, storytelling approach that cannot be found in other presentation software, such as PowerPoint. Prezi is a great resource for educational, entertainment, and entrepreneurial pursuits. PCmag.com  has named it one of the Best Productivity Apps of 2018 and thenextweb.com  named Prezi as the 5th Smartest Tech Tools to Use When You’re Pitching to a Potential Investor.   Prezi is a highly intuitive and visually stunning software that allows users to create shareable presentations that are perfect for the digital age that we live in. Prezi allows your brand to totally customize an interactive and engaging presentation about your topic that will leave your audiences ...

Launched in 2010, Pinterest is a digital pinboard that allows you to categorize visually appealing images that inspire individuals to do, create, and most importantly buy ! By setting up a “virtual storefront” your Pinterest for Business account can be a perfect one stop shop for consumers to engage with your content and maximize your brand’s return on investment. Some of the most successful businesses on Pinterest have been been from the fashion, design, wedding, and food industries , but even large corporations are taking advantage. Just look at Nordstrom’s Pinterest page that has over 4.5 million followers, or Target that has 604 thousand followers and over 10 million monthly viewers. There are so many other Pinterest accounts generating a ton of social media buzz and establishing themselves as real forces in the marketing world. Check out creativemarket.com's "50 Amazing Pinterest Accounts Every Creative Needs to Follow." By setting up a “virtua...

Last year, I reached my 10th year anniversary on Facebook. It was an intimidating notification to receive, as I like to pretend I’m not getting any older. On my 10th anniversary, Facebook presented me with an elaborate video that chronicled my a decade's worth of wall posts, photos, and comments.  It’s a digital scrapbook that spans my high school days, all the way to where I am now, a PhD student in Media and Communication at Bowling Green State University.   While my Facebook and I have had moments of “It’s complicated,” I can’t help but cherish my profile and the easy access to businesses around the world. Facebook may not be the trendiest platform out there right now, but it certainly has been the most influential in the history of social media. Facebook is constantly developing features that keep its billions of users coming back. Now that Facebook has bought Instagram and the developers are implementing new features every day, it is my position that Face...

It’s now time to discuss one of my favorite social media platforms, Snapchat. This app, started in 2011, offers social media marketers bountiful opportunities for direct engagement with their audiences by delivering lightening fast content and by giving users an all access pass behind the scenes of your brand.   Many wildly popular advancements in social media technology have stemmed from Snapchat. As previously noted in my Instagram blog, Snapchat was influential in popularizing the stories feature that has now flourished on Instagram and Facebook. Snapchat has also been known as the driving force of geofilter technology, as well as, filters and face swapping. This social media platform engages with its users in ways that many others cannot. Snapchat has been personally one of my favorite social media platforms because I can post even the most mundane things and not feel shameful about it. Within my own personal use, it always seemed that Facebook sh...

With over 800 million users, Instagram is a wildly popular social media platform that is visually stunning, engaging, and perfect for social media marketers looking to take their business to the next level.  Originating from 2010, Instagram has been an excellent alternative to text-based social media. Instagram allows users to edit photographs with filters and curate profiles filled with images of the lived experience. Instagram quickly became a great place for image-based marketing.  Originally focused on images, Instagram has expanded its features throughout the years to adapt to growing trends to include video and now live stories. One of the most successful features added to Instagram over the years has been its stories feature. Obviously, inspired by Snapchat, Ins tagram harnessed the power of stories in August 2016. Instagram stories have even become more popular than its predecessor, according to CNBC.com . I'm guessing Instagram success with stories...

The power of blogging as a key marketing strategy is immense. Impactbnd.com curated a list of statistics  that highlight the power of blogging as a key marketing strategy. They discovered that  53% of marketers say that blogging is their top content marketing priority ( HubSpot ) and marketers who prioritize blogging are 13 times more likely to achieve a positive return of investment (ROI) on their efforts ( State of Inbound ). These statistics highlight the importance of blogging as a marketing strategy and the growth that blogs are expected to make in the future.  Of the many blogging formats out there, blogger.com has proven to be a great resource for marketing. Blogger.com is considered one of the earliest dedicated blog-publishing tools. Originally designed by Pyra Labs in 1999, blogger.com was acquired by Google in 2003. Currently, blogger.com is hosted by Google via the subdomain blogspot.com . This free blogging site is highly intuitive, meanin...