Prezi.com: Visual Presentation Software for all of Your Brand's Needs

Launched in 2009, Prezi is a presentation platform that can help your brand connect with audiences in a powerfully dynamic way. According to prezi.com, there are over 100 million users worldwide, who have all helped to create the world’s largest database of public presentations. Prezi promotes a visual, storytelling approach that cannot be found in other presentation software, such as PowerPoint. Prezi is a great resource for educational, entertainment, and entrepreneurial pursuits. PCmag.com has named it one of the Best Productivity Apps of 2018 and thenextweb.com named Prezi as the 5th Smartest Tech Tools to Use When You’re Pitching to a Potential Investor. 

Prezi is a highly intuitive and visually stunning software that allows users to create shareable presentations that are perfect for the digital age that we live in. Prezi allows your brand to totally customize an interactive and engaging presentation about your topic that will leave your audiences wanting more. Prezi even offers stunning designer templates that you can begin with, until you get the hang of it. Prezi also offers voice-over capability, so your message can be heard as well as seen. Behind the scenes, at prezi.com, a brand can monitor comments and visualize their data to understand the impact that your presentations are making online.

As of April 2018, there have been over 325 million public presentations created that have been viewed more than 3.5 billion times. With Prezi Business specifically, a brand can master productivity with real-time data analytics, virtual meeting rooms, and co-editing features.  Some of the most successful brands to have harnessed the power of Prezi include, STAPLES, the infamous TED Talk series, and IBM. This prezi.com blog highlights some of the many exceptional examples of when a business utilized Prezi for their marketing efforts. My favorite examples include Sweet, an up-and-coming cupcake business and Liberty Law Firm that makes highly technical information easily accessible to those who need their help the most. Using Prezi to help expand your reach, while implementing an interactive and cohesive presentation will benefit your brand greatly.

I have personally used Prezi a lot in my career. During my Master’s at Northern Illinois University, I relied solely on the Prezi software to create my Intro to Public Speaking visualizations. I was able to construct an entire semester long presentation that featured 16 weeks of coursework, videos, and activities. Instead of piecing out each week into a PPT, then having to upload each one individually, my students were able to access the Prezi by a simple embeddable link. There are even transcripts available for students that want an easier way to read through the course content and study for the exams. I have also used Prezi to create research presentations about my own work. Prezi’s dynamic presentation software is perfect for taking difficult subject matter and making it accessible to a wide variety of audiences, which in turn promotes your brand as a researcher and expert in your field.

I can imagine a lot of my readers are still trying to figure out why to choose Prezi over PowerPoint. I mean, everyone knows PowerPoint. It's easy and accessible by so many, BUT it's old-fashioned linear format is dull and not captivating to newer generations. With Prezi, you can create high-paced presentations that are interactive that are accessible virtually everywhere. Prezi allows for a conversation between your branding team and your audience. It can also allow your business to keep track of what presentations are receiving the most views and shares. This promotes even further customization, as you can build on what is currently successful. With Prezi, your brand can become unstoppable.

So, whether you are delivering a sales presentation, speaking to investors, or presenting your research, prezi.com is an invaluable resource that will bolster your brand in a way that many other social media platforms cannot. This innovative software will certainly help you take of the social media machine, but only if you’re willing to dive head-first into the future.