Blogger.com: A Great Place to Begin

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The power of blogging as a key marketing strategy is immense. Impactbnd.com curated a list of statistics that highlight the power of blogging as a key marketing strategy. They discovered that 53% of marketers say that blogging is their top content marketing priority (HubSpot) and marketers who prioritize blogging are 13 times more likely to achieve a positive return of investment (ROI) on their efforts (State of Inbound). These statistics highlight the importance of blogging as a marketing strategy and the growth that blogs are expected to make in the future. Of the many blogging formats out there, blogger.com has proven to be a great resource for marketing.


Blogger.com is considered one of the earliest dedicated blog-publishing tools. Originally designed by Pyra Labs in 1999, blogger.com was acquired by Google in 2003. Currently, blogger.com is hosted by Google via the subdomain blogspot.com. This free blogging site is highly intuitive, meaning it is a great place for emerging blogging stars and companies to hone their skills and begin to develop their brand.

https://www.simplystacie.net/
Blogger.com allows for bloggers and social media marketers to hone their blogging skills and build their network. Once a blogger has established themselves and developed a following, blogger.com allows for custom URLs as low as $12 a month. Establishing a custom URL is an important step in creating your blogging identity, reaching a wide audience, and expanding overall impact. 

Blogger.com offers a multitude of options for customization. While customization can come in free and paid templates, a blogger can also take the initiative to upload their own template for the ultimate personalization which can be tailored to their specific goals and audiences.

Jason Falls, from socialmediaexplorer.com, created lists of the top blogs on blogger.com, wordpress.com, and typepad.com. These lists, originally curated in 2010, have been updated as recently as August, 2016. While not all of these blogs are currently active, the majority of them are. 

I specifically looked through the top blogger.com blogs to determine what key features they all shared in common. While the topics varied greatly, from product reviews to politics, and even pop culture, all of these blogs were simple yet aesthetically pleasing. These blogs were easy to navigate and successfully integrated text as well as images. This seems to be critical in producing a successful blog that will keep viewers coming back for more.

https://blog.google/


For individuals and businesses that are looking to get into the blogging scene, blogger.com is a great place to begin. An important resource for beginners on blogger.com can visit (http://blogger-hints-and-tips.blogspot.com/) to begin their blogging journey. This blog, hosted by blogger.com, provides a slew of hints and tips on making the most of your blog. 

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