YouTube: Make Your Business Go Viral

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Without a doubt, YouTube is a phenomenal platform for all of your social media marketing needs. No matter your industry or size, it is my firm belief that any business can, and should, benefit from this platform. With over one and half billion monthly active users, five billion videos watched every day, and being the second largest search engine in the world, after Google, YouTube can be considered one of the greatest juggernauts of social media. (omnicoreagency.com)
In 2005, YouTube helped to revolutionize the way media content is created and distributed via the internet. Users became the content creators and distributors, rather than passive consumers of media content distributed by professionals and corporations. On YouTube, the everyday person can become a star and a small company can create content that goes viral. It just depends on if you are maximizing the features of YouTube to make it work for you. This blog will cover how to successfully navigate your business’ needs via YouTube.

To begin, I’d recommend checking out thinkific.com's article. This is an ultimate guide to making YouTube work for all of your marketing needs. This guide starts in the planning phase, goes through the steps of content creation, and ends with how to market your channel. This excellent resource pushes that at the end of the day, YouTube marketing success depends on quality and consistency. While this is true for all social media marketing, it is especially pertinent for YouTube marketing. Video content demands a greater quality control than text and image based content and your channel needs to post regularly to remain relevant to your subscribers.

Digitalagencynetwork.com goes well beyond the basics to highlight the “Top 4 YouTube Marketing Trends for 2018.” These trends are critical in advancing your YouTube success and include 360° videos, gaming videos, “How to…” videos, and live video streaming. I mean just check out this awesome advertisement for a fragrance by Charlotte Tilbury that is featured in this article. Amazing. 
Like the article states, “If your business has not tried any of these, your competitors are already winning.”

As far as when to post your video content to YouTube, as well as other social media platforms, oberlo.com has you covered. According to their infographic below, the best days to post your videos are Thursday and Friday, just in time for them to go viral on the weekend, when the most views are being garnered. 

Once your business has gotten down the basics of YouTube and you’re starting to dabble in all of the latest trends, check out this great article by hubspot.com. From turning your video content into a GIF that can traverse even more social media platforms to using Google Trends to monitor the most popular YouTube search terms so you can cater to the always changing market, this article has it all. Staying on top of trends may be serious business in our digital world, but it is absolutely necessary when your business is trying to take over the social media machine.

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