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Instagram: Where A Picture is Worth More Than 280 Characters

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With over 800 million users, Instagram is a wildly popular social media platform that is visually stunning, engaging, and perfect for social media marketers looking to take their business to the next level.  Originating from 2010, Instagram has been an excellent alternative to text-based social media. Instagram allows users to edit photographs with filters and curate profiles filled with images of the lived experience. Instagram quickly became a great place for image-based marketing.  Originally focused on images, Instagram has expanded its features throughout the years to adapt to growing trends to include video and now live stories. One of the most successful features added to Instagram over the years has been its stories feature. Obviously, inspired by Snapchat, Ins tagram harnessed the power of stories in August 2016. Instagram stories have even become more popular than its predecessor, according to CNBC.com . I'm guessing Instagram success with stories...

Twitter.com: A Way to Reach the Masses

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Twitter.com , created by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams in 2006 has gained worldwide use and continues to be one of the most significant and influential social media platforms around. Twitter is a fast-paced source for all that is trending all around the world. From news, pop culture, and everyday lives, Twitter captures it all. The use of Twitter is essential to businesses and entrepreneurs everywhere. Marketing on Twitter is a quick and convenient way to reach the masses. Twitter engages with audiences in quick and easy messages. It can be used to provide immediate and impeccable customer service. It can establish your brand as a global phenomenon if you plan and tweet the right way. It is critical to understand the platform and how it can be used for your social media marketing. An invaluable resource is Hootsuite.com 's Twitter Marketing: The Complete Guide for Business . This guide is a great resource for those hoping to hop on...

Blogger.com: A Great Place to Begin

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The power of blogging as a key marketing strategy is immense. Impactbnd.com curated a list of statistics  that highlight the power of blogging as a key marketing strategy. They discovered that  53% of marketers say that blogging is their top content marketing priority ( HubSpot ) and marketers who prioritize blogging are 13 times more likely to achieve a positive return of investment (ROI) on their efforts ( State of Inbound ). These statistics highlight the importance of blogging as a marketing strategy and the growth that blogs are expected to make in the future.  Of the many blogging formats out there, blogger.com has proven to be a great resource for marketing. Blogger.com is considered one of the earliest dedicated blog-publishing tools. Originally designed by Pyra Labs in 1999, blogger.com was acquired by Google in 2003. Currently, blogger.com is hosted by Google via the subdomain blogspot.com . This free blogging site is highly intuitive, meanin...